Buying property in the Var district : quality of life, nature, luxury and celebrities

What are the main assets of the Var district in terms of quality of life, cultural activities, gastronomy, and leisure?

The Var is the second most visited department in France after Paris and the Île-de-France region. It offers a vast and rich territory, both in terms of nature and activities, and is home to many celebrities or their properties (Russian princes, Princess Clémentine, Paul Signac, Brad Pitt, George Clooney, Brigitte Bardot, the King of Sweden, etc.). You’ll find numerous medieval villages (such as Les Arcs, Roquebrune), lakes (like Saint-Cassien, Carcès), the Verdon Gorges, and of course the entire coastline with its sandy beaches and the coves of the Estérel.

The Var is a place where life is both authentic and comfortable.

The gastronomic landscape of the Var is a delicious reflection of authentic Provence — blending sea, hills, olive groves, and vineyards.
It draws on exceptional local products, a deeply rooted culinary tradition, and a rich variety of dishes inspired by the Mediterranean and inland Provence.

The Var boasts several Michelin-starred restaurants, including La Vague d’Or (Saint-Tropez) and La Table du Castellet (3 stars).
Other notable addresses include Chez Bruno (famous for truffles in Lorgues), Le Jardin de Benjamin (Château de Berne), and Le Relais des Moines (Les Arcs).

Why Buy in the Var district and in Saint-Raphaël?

Buying in Saint-Raphaël means settling in a town that remains active all year round, thanks to a large number of resident families and children enrolled in local schools, middle schools, and high schools. The city offers a wide range of sports and cultural associations and many services for daily life: healthcare facilities (intercommunal hospital, cardiology center), ports and nautical activities, and excellent transportation links via TER and the TGV line, connecting Paris in just over 4 hours.

Saint-Raphaël also boasts a robust local economy and ranks among the safest towns in France, with the highest number of police officers per capita. It is a secure, lively, and well-equipped place to live, ideal for families, retirees, and investors.
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What Types of Properties Are Most Common?

The region offers a diverse selection of villas and houses (contemporary, Provençal, Belle Époque), apartments (with sea views, in residence with pool or terraces), luxury properties and second homes.

Many residences are located close to the sea, in quiet, green areas, or downtown with all services nearby.
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Which Areas Are the Most Promising for Real Estate Investment?

- Boulouris: A sought-after area between pine forests and the sea, ideal for families and second homes. Strong investment potential thanks to coastal development projects.

- Valescure: A prestigious, quiet, and green residential area, appreciated by a high-end clientele — perfect for long-term, value-driven investment.

- Downtown Saint-Raphaël: Dynamic and lively all year, with high rental demand — ideal for seasonal or long-term rentals.

- Santa Lucia Port: Chic and elegant, highly desirable for luxury seasonal rentals; perfect for premium investments near the sea.

- Agay: Nestled between the Mediterranean and the Esterel mountains, it’s a top destination for second homes and holiday rentals.
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Why Work with Riviera Keys to Buy or Sell property ?
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At Riviera Keys, we offer a complete service for international clients, ensuring smooth communication between buyer and seller and a clear explanation of the purchasing process.

We give you access to a wide range of prestige properties and a strong international clientele, especially from Northern Europe with significant purchasing power.

With over 20 years of experience in the French Riviera market and more than 100 transactions per year, we are firmly established and trusted. Our customer satisfaction rating is near 5/5.

From our 4 agencies across the Riviera, we actively search for properties tailored to your needs, saving you precious time. Thanks to our multilingual team, you benefit from personalised, local support in your preferred language: French, English, German, Italian, Swedish, Norwegian, Danish, Finnish, Spanish, and more.

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Valérie, commerciale chez Riviera Keys à Saint-Raphaël, se présente en quelques lignes
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Originally from the Var thanks to my grandfather from Toulon, I graduated from high school in Saint-Raphaël, where I’ve enjoyed living for the past 15 years of my life after spending 12 years in Oslo. This background allows me to support Scandinavian buyers and sellers in their real estate projects in the Var with great understanding, communication, and care — all in Norwegian.

Together with a team of dedicated real estate experts with a deep knowledge of the local market, we offer both local and international clients a personalised service to help them sell, buy, or rent out their properties. Thanks to our extensive partner network, as well as our property management and concierge services, we are also able to support our clients over the long term at every stage of their real estate journey.

Discover our properties for sale here.

Riviera Keys Agency Saint-Raphaël / Boulouris
2227 route de la Corniche
83700 SAINT-RAPHAËL

Tel : 00 33 4 93 39 00 00

Contact our team on info@rivierakeys.com

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